Technical Marketing™
Blue Genie provides technical marketing™ services. What is technical marketing™, you might ask?
Technical marketing™ is modern marketing with a primary focus on data collection and analysis, marketing automation, and data-driven decision making. It’s marketing at its best, empowered with technology.
As your dedicated agency, we take on your online business growth not just as another project but as an addition to our very own business success. Our small and dedicated team is unlike working with a big agency. It’s just downright personal with us, and delivering results for you is what Blue Genie lives for.
See our services below. Check out some of our packages. And, if you’d like to know more about our approach, our technical marketing™ for success blog should be good primer.

Start your technical marketing™ with our foundations package now
Establish the foundations for your data-driven marketing, and start generating leads.
Data Driven Marketing
- Find out data about your customers
- Utilize analytics tools fully to inform all marketing efforts
- See how data-driven decision making can help grow
Research
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We can find out information about your customers, your product to market fit, the keywords people are using to find your business, and more. The work we put into research will inform and increase effectiveness of all your marketing.
Analytics
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There’s an old saying in business, “what gets measured gets managed”. This thinking applies to technical marketing fully. It’s critical to put in place the tools to measure and analyze the data gathered.
consulting
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All the technical know-how only goes so far. Business knowledge and experience is what ties it all together. Good thing, we have a massive amount of experience and we care about your business as much as you do. We’re here to guide you through the many aspects of digital marketing.
E-Commerce Management
- Relieve responsibility for your e-commerce
- Partner with a team with experience in growth
Goal Setting & Tracking
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The first step in managing your e-commerce should be setting S.M.A.R.T. goals. (Specific, Measurable, Attainable, Relevant, Timely). We can help you get more specific and give you the tools to measure quality and quantity of all marketing efforts.
Ongoing Analysis & Adjustments
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Once we have our goals and measurement/analytics tools in place we constantly monitor progress and make adjustments. Adjusting and course correcting is at the core of all that we do.
Reporting & Consulting
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Each of our e-commerce management clients is unique, and we passionately try to meet all the expectations. Most importantly, thanks to the kind of work we do, we can continuously report with specific data, with ultimate goal to show great ROI.
E-Brand Strategy Consulting
Your brand is your perceived value. In the end, people not only purchase your products or services but also the perceived value of what’s being offered. It’s vital to make sure you represent your brand in a clear and precise way in this super connected digital marketplace.
Brand Identity
Alignment With Market
Strategy
Website Development & Maintenance
Website Design
User Experience & Flow
Updates & Maintenance
SEO & Online Advertising
These two things make online advertising incredibly valuable and almost always a high ROI decision. First, it doesn’t take a lot of resources to start and begin seeing results. Second, we can drive success through testing and data collection, expanding our efforts based on real data.